Not All Cookies Are Created Equal

Chocolate chip cookies on a white plate with a dark background

Crumbs of Truth:

There is a big difference between freshly milled flour and store-bought flour. Store-bought flour has been stripped, processed, and devoid of its real flavors. Freshly milled flour retains its nutrients and brings flavor, aroma, and a tender, melt-in-your-mouth texture that store-bought refined flour just can’t compete with. Let’s compare!

Whole Grains in Freshly Milled Flour

Fresh-milled flour keeps every natural oil, vitamin, and aroma intact—no additives, no bleaching, no stale flavor. Just pure, powerful freshness.

Nutritious

intersection of a grain with bran, endosperm and germ labeled.

Freshly milled flour retains the bran, germ, and endosperm of the grain, which contains fibervitaminsminerals, and antioxidants.

High Fiber

photo of  sieve showing brans of grain that remain after sifting.

Whole grains provide a significantly higher amount of dietary fiber, which aids in digestion, promotes a feeling of fullness, and helps regulate blood sugar levels.

Vitamin Packed

glass bowl filled with fresh milled flour with wheat stalks on a dark background.

Freshly milled flour retains more B vitamins (especially thiamine, niacin, and riboflavin), ironmagnesium, and zinc, as well as higher antioxidant levels, such as vitamin E and other phenolic compounds, which are often lost during the refining process.

compared to

Refined Store-Bought Flour

Most store-bought flour was milled long before it reaches your kitchen. To keep it from spoiling, the grain’s nutrient-rich germ is removed—leaving a pale, muted version of what wheat was meant to be.

Lower Nutritional Value

Bag of flour labeled 'Store Basket Flour' on a wooden surface with a kitchen background.

Store-bought flour is refined, meaning the bran and germ are removed during milling, leaving mostly the starchy endosperm. This results in a product with fewer nutrients.

Lower Fiber Content

white flour in a glass bowl on a light gray background

Refined flour is low in fiber since it lacks the bran, which is the primary source of fiber in whole grains.

Loss of Vitamins and Minerals

Close-up of gold and silver stones with a strand of wheat

Many of the B vitamins and minerals found in the bran and germ are lost during the refining process, making refined flour nutritionally inferior to freshly milled whole grain flour.